Waterless brand Susteau is one of two haircare brands to obtain Sephora’s Clean + Planet Positive seal so far. They’re hard to recycle, but Susteau’s bottles formed from 95% recycled ocean-bound plastic don’t have them. It will help get brands like us who put a lot into doing the right thing into the spotlight and validate the work we have done.” She mentions pumps are a big reason it’s difficult for haircare brands to gain the Clean + Planet Positive seal. She says the sustainability initiative “is truly unique and setting a new standard for the industry. Kailey Bradt, founder and CEO of Susteau, one of two haircare brands in the Clean + Planet Positive category, lauds Sephora for taking the guesswork out of shopping for consumers wanting to make better choices for the earth. Brands must allot 1% of their profits to environmental causes. Specifically, at least 50% of the packaging of a brand’s core assortment has to incorporate a minimum of 30% post-consumer recycled content (PCR). There can be no single-use items, and brands have to select packaging with recyclability in mind. For sustainable sourcing, they must avoid microplastics, and use eco-conscious mica and palm oil. To show their climate commitment, brands have to have carbon-neutral operations, greenhouse gas emissions reductions or offices fully powered by renewable energy. To obtain a Clean + Planet Positive seal, brands must meet guidelines in four areas: climate commitment, sustainable sourcing, responsible packaging and environmental giving. The category currently contains 18 brands-Caudalie, Farmacy, Biossance, Youth to the People, Sephora Collection, Tata Harper, Selfless by Hyram, REN, Herbivore, Alpyn Beauty, The 7 Virtues, Prima, Maison Louis Marie, Susteau, Saie, Athr Beauty, Ellis Brooklyn and Briogeo-but the number of brands could increase as more adhere to its requirements. To address the environmental consequences of beauty merchandise, Sephora is ramping up its sustainability efforts by launching a category underneath its Clean at Sephora program called Clean + Planet Positive. Now, it’s starting to come to terms with all of it. ★ Earn 2.5% cash back with Rakuten! If you’re not already registered, click here to sign up to start earning free money back on all of your online purchases – Plus, REFERRAL PERK: Get BONUS $30 in free cash back with any $30 purchase.The beauty industry has been great at creating stuff. ★ VIB: Free shipping when you spend $35 or more. ★ Beauty Insiders: Free shipping when you spend $50 or more. ★ Free shipping w/ code FREESHIPCA | Limited time only! ![]() ★ Sephora Beauty Insiders will earn points and can redeem for rewards. ★ *Cannot be combined w/ any discount codes. ★ Spend $25 or more, and add a free gift to your order. ★ Check e-mail for targeted product offers. ★ Sephora’s Spring Savings Event is on now! ★ Receive 2 free samples with your order.
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